4.8/5 Based on 1200+ Reviews

Fira | Timeless Elegance Midi Dress

Sale price$99.95 Regular price$199.95Anniversary Sale
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Color: Navy blue (Almost sold out)
Size: S
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END OF SEASON SALE: Enjoy up to 70% OFF your favorite pieces this week only! Styles are selling fast — once your size is gone, it won’t be restocked. Don’t miss out on our biggest seasonal savings.
Fit
Rating of 1 means Runs smal.
Middle rating means True to size.
Rating of 5 means Runs big.
The rating of this product for "" is 3.

Effortless Beauty, Every Step

Step into your most radiant self with the Fira Timeless Elegance Midi Dress. This stunning piece combines classic sophistication with a modern twist, offering a flawless fit that flatters every body shape. Whether you're dressing up for a special occasion or enjoying a casual day out, the Fira Midi Dress brings out your best with its elegant design and luxurious feel.

Why You’ll Fall in Love with the Fira 

💖 Flattering Fit: With its graceful silhouette and figure-enhancing design, this dress creates a sleek, confident look, perfect for all body types.
💖 Elegant Details: Subtle ruffled hems and chic mid-length sleeves add a touch of sophistication, elevating your outfit for any occasion.
💖 Versatile Day-to-Night Style: Transition effortlessly from a daytime stroll to an evening event—this dress has you covered, no matter the setting.
💖 All-Day Comfort: Crafted from a soft cotton blend, the Fira Midi Dress ensures you stay comfortable while looking effortlessly stylish.

Specifications

Style: Casual elegance with a chic twist

Sleeve Length: Mid-length sleeves for a stylish finish

Season: Perfect for Spring and Summer

Gender: Women

Final Chance – 50% Off Closure Sale!

Hurry! Get the Harper Elegant Essence Midi Dress at 50% off in our Closure Sale, ending tonight at 11:59 PM. Order now before it’s gone!

Customers Love Rowan & Rae

From 1200+ reviews

Absolutely love my purchase! The fit is flattering without being tight, and the material feels soft and expensive. I’ve already ordered another color.

Linda M

Finally, something that looks just as good in person as it does online. It’s elegant but still so comfortable. My husband even noticed!

Nancy R

Perfect for everyday wear — I’ve worn mine to brunch, church, and even while traveling. It washes beautifully and keeps its shape.

Patricia S

Lightweight but warm enough for those in-between days. I’ve had so many compliments already. Shipping was quick too!

Deborah K

Lovely material and fits true to size. I’m 68 and picky about comfort — this checks every box. Thinking of ordering one for my sister too.

Diane T

Exactly what I was hoping for: comfortable, stylish, and easy to dress up or down. The fabric feels soft against the skin.

Susan L

Combine and get an extra 10% discount

End of Season Sale — Up to 70% Off!

As the season comes to a close, Rowan & Rae invites you to enjoy timeless comfort and effortless elegance — now at our best prices of the year.

From soft knits to flattering everyday favorites, each piece is designed to make you feel confident, comfortable, and beautifully yourself.

✨ Enjoy extra savings when you bundle:

Buy 2 → Extra 10% off

Buy 3 → Extra 15% off

Buy 4 → Extra 20% off

Buy 5+ → Extra 25% off

These styles won’t be restocked — once they’re gone, they’re gone.

🕊️ Shop the End of Season Sale before it’s gone!

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