{"product_id":"aveline-plunge-v-neck-formal-maxi-dress","title":"Aveline | Plunge V-Neck Formal Maxi Dress","description":"\u003ch3\u003eQuiet on the hanger, unforgettable in the room\u003c\/h3\u003e\u003cp\u003eA great formal dress doesn't need pattern or sparkle to land — sometimes a clean line and a daring neckline do more than either. Aveline works exactly that way: a floor-length column broken by a deep plunge V, cut to skim and lengthen. Plain in the best sense, and impossible to ignore.\u003c\/p\u003e\u003cp style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1058\/7756\/9885\/files\/b4e46c80-13f6-471e-93c6-d61b0bab3ed7.jpg?v=1782200864\" width=\"300\" height=\"380\" alt=\"Aveline plunge V-neck formal maxi dress\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA plunge with intent\u003c\/strong\u003e The deep V draws the eye up and stretches the whole silhouette taller. Daring, but balanced by the long, covered line below.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFloor-length and fluid\u003c\/strong\u003e A column hem pools just right and moves like liquid when you walk. The kind of line that photographs beautifully from any angle.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormal without fuss\u003c\/strong\u003e No busy detail to date it, only shape and confidence. It reads black-tie while staying refreshingly simple.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDress it your way\u003c\/strong\u003e Strappy heels and a clutch for black-tie, or bolder jewelry to make it your own. A blank, elegant canvas for the night you're walking into.\u003c\/p\u003e\u003cp style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1058\/7756\/9885\/files\/2406040541370321800.jpg?v=1782200864\" width=\"300\" height=\"380\" alt=\"Aveline formal maxi dress detail\"\u003e\u003c\/p\u003e\u003cp\u003eSome gowns try too hard; Aveline simply stands there and wins. Choose one striking earring and a heel you can own the room in — nothing else required.\u003c\/p\u003e","brand":"Rowan \u0026 Rae","offers":[{"title":"Black \/ S","offer_id":65044571193693,"sku":"SKU_1782200860721_418","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":65044571226461,"sku":"SKU_1782200860721_252","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":65044571259229,"sku":"SKU_1782200860721_106","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":65044571291997,"sku":"SKU_1782200860721_88","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":65044571324765,"sku":"SKU_1782200860721_899","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ S","offer_id":65044571357533,"sku":"SKU_1782200860721_342","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ M","offer_id":65044571390301,"sku":"SKU_1782200860721_501","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ L","offer_id":65044571423069,"sku":"SKU_1782200860721_391","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ XL","offer_id":65044571455837,"sku":"SKU_1782200860721_673","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ 2XL","offer_id":65044571488605,"sku":"SKU_1782200860721_936","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ S","offer_id":65044571521373,"sku":"SKU_1782200860721_941","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ M","offer_id":65044571554141,"sku":"SKU_1782200860721_150","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ L","offer_id":65044571586909,"sku":"SKU_1782200860721_167","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ XL","offer_id":65044571619677,"sku":"SKU_1782200860721_264","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 2XL","offer_id":65044571652445,"sku":"SKU_1782200860721_390","price":59.95,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":65044571685213,"sku":"SKU_1782200860721_163","price":59.95,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":65044571717981,"sku":"SKU_1782200860721_44","price":59.95,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":65044571750749,"sku":"SKU_1782200860721_881","price":59.95,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":65044571783517,"sku":"SKU_1782200860721_618","price":59.95,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":65044571816285,"sku":"SKU_1782200860721_972","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/7756\/9885\/files\/b4e46c80-13f6-471e-93c6-d61b0bab3ed7.jpg?v=1782200864","url":"https:\/\/rowanandrae.com\/products\/aveline-plunge-v-neck-formal-maxi-dress","provider":"Rowan \u0026 Rae","version":"1.0","type":"link"}